Compare

Heat pump or gas furnace: what to tell a customer, by state

The short version

Written for whoever has to answer this in a kitchen, with the margin for every state and an honest account of what nobody can tell you.

Ashutosh Banerjee By Ash Banerjee, B.Tech, Mechanical Engineering. Published 2026-08-31.

The margin in your state, today

Everything below is the December 2025 to February 2026 EIA heating season mean, pulled 31 August 2026, for a cold climate heat pump at HSPF2 11.0 with 10% of heat from resistance backup, against a 95% AFUE gas furnace.

Every state page carries the same figures for propane, heating oil and electric resistance as well. Against those three the heat pump wins almost everywhere, usually by a wide margin, so if your customer is on oil or propane the running cost conversation is short and the real discussion is capital.

Natural gas is the only fuel that regularly beats a heat pump on running cost, which is why it is the only one worth arguing about.

The 8 states where no confident pitch is defensible

These are the states where the two systems land within 10% of each other. That threshold is not arbitrary: across sixteen heating seasons of EIA data, more than a third of season-to-season moves in the price ratio exceeded 10%, so a margin narrower than that will not reliably survive the next winter.

StateMarginWhat it means in a kitchen
Alabama -7% Gas marginally ahead, inside the noise
Virginia -6% Gas marginally ahead, inside the noise
Oregon -2% Gas marginally ahead, inside the noise
South Carolina -1% Gas marginally ahead, inside the noise
Georgia +1% Heat pump marginally ahead, inside the noise
Arizona +2% Heat pump marginally ahead, inside the noise
Texas +6% Heat pump marginally ahead, inside the noise
Missouri +9% Heat pump marginally ahead, inside the noise
The honest line in these states is that running cost does not decide it. That is a more useful thing to be able to say than a confident number, and it moves the conversation to the things that actually differ: whether they need air conditioning anyway, what the ductwork will take, what rebates apply, and how long the existing equipment has left. A customer who is told "the running cost is a wash, so here is what actually matters" is being given something they cannot get from a brochure.

Will natural gas stay cheap? This site will not tell you

It is the question underneath most of this, and the honest answer is that nobody knows, including the people who publish forecasts about it.

Two things follow, and both are more useful than a prediction.

Treat any supply-side argument as a claim with an interest attached

Trade bodies, utilities and equipment manufacturers all publish outlooks, and all of them have a position. That does not make any particular forecast wrong. It does mean that leaning on one in front of a customer transfers its risk onto your recommendation, and the customer is the one who lives with a twenty year decision.

If you want to use a price outlook, use one from a source with no stake in the answer, cite it by name and date, and say it is a forecast. The EIA Short-Term Energy Outlook is the usual choice and is explicit about its own uncertainty.

Ask how far the price would have to move to flip the answer

This is the part you can actually compute, and it turns an argument about the future into arithmetic about the present. Every state page gives the current electricity to gas price ratio and the breakeven ratio for the equipment. The gap between them is your margin of safety.

  • A state where gas wins by 60% needs an enormous price move to flip. Selling a heat pump there on running cost alone is selling something the numbers do not support.
  • A state inside 10% could flip on a single unusual winter, in either direction. Say so.

The breakeven figure for every state against all three fuels is here, and it is the same arithmetic in a form you can quote.

The biggest variable is you, not the equipment

This is the uncomfortable part and it is also the strongest finding on this site.

Across 21 households with enough published detail to normalise, the spread between the best and worst is a factor of 12, in climates with near-identical heating degree days. Households with no identified fault sit in a narrow band. Every household above it had a specific cause, and the causes are commissioning rather than equipment: a compressor lockout left at a factory default, a thermostat energising resistance strips unnecessarily, a system sized for a load it never sees.

A well commissioned mid-range unit beats a badly commissioned premium one by a margin larger than any brand difference in the catalogue. That is worth knowing whichever way you sell, and it is worth saying to a customer who is being quoted on equipment tier alone.

This site also paid for a Manual J after two contractors offered confident equipment recommendations for a house without doing one. [ACCA Manual J] The measured load came in well under what had been proposed. The whole exchange is written up, including the parts that reflect badly on this site's own assumptions.

The three professionals asked the same balance point question gave three different answers, two of them roughly twenty degrees apart, and none of them asked what the customer paid for fuel. That question has a computable answer.

Using any of this in front of a customer

Everything here is free to reuse. The computed figures are published under CC BY 4.0, so you can put them in a proposal, a slide or a leave-behind with attribution.

Two things to be careful with. The figures are state averages, and the utility your customer is actually on can differ from the state mean substantially, so use their bill where you have it. And every figure here is running cost only: no equipment, no install, no rebates, no panel upgrade.

Who this page is for, and who it is not

It is for you if you install, sell or specify heating equipment and you want the running cost side defensible before you say it out loud.

It is not for you if you are a homeowner deciding for your own house. The same numbers are laid out for that, without the sales framing, on the gas furnace comparison and the page for a furnace that has just died.

It is also not a lead source. This site sells nothing, takes nothing from manufacturers or installers, and does not list, rank or refer contractors. There is no directory here and no plan to build one.

Common questions

Is a heat pump or a gas furnace the better value pitch right now?

It depends entirely on the state, and the honest answer in a lot of them is that it is not close. Against a 95% AFUE gas furnace a heat pump costs less to run in 4 of 45 states and more in 33. In 8 states the two are within 10% of each other, which is inside the amount fuel prices move between seasons, so no confident pitch is defensible there in either direction.

Should I tell customers natural gas will stay cheap?

Not on somebody else's forecast. Every organisation publishing a fuel price outlook has a position, and quoting one transfers its risk onto your recommendation while the customer carries a twenty year decision. If you use an outlook, use a source with no stake, name it, date it and call it a forecast. The more defensible move is to show how far the price would have to move to flip the answer in that state, which is arithmetic rather than prediction.

Which equipment brand gives customers the lowest running cost?

Commissioning matters more than brand. Across the households measured here the spread between best and worst is a factor of 12 in near-identical weather, and the households above the normal band had lockouts, thermostat configuration faults and sizing errors rather than bad equipment. What to compare is the COP table at 47F, 17F and 5F in the submittal, not the badge.

Can I use these figures in a customer proposal?

Yes. The computed figures are published under CC BY 4.0, so put them in a proposal, a slide or a leave-behind with attribution to HeatPumpMath. The full dataset is downloadable as CSV and JSON. Use your customer's own bill in place of the state average where you have it, because utilities inside one state differ substantially.

Does this site refer work to contractors?

No. It sells nothing, carries no advertising, takes no money from manufacturers, installers or utilities, and does not list or rank contractors. There is no directory and no plan for one.

How this was checked

The state counts and margins are computed on every build from EIA residential prices for December 2025 to February 2026, using the same data file as the state pages, so this page cannot drift out of step with them. The inputs and the outputs are both downloadable.

The commissioning material is first-hand: three contractors were asked the same question on the record and a Manual J was commissioned and paid for. The household spread comes from 21 homes whose occupants published their own figures, normalised per square foot per heating degree day, with nothing estimated on their behalf.

What this page does not cover

Any forecast of fuel prices. Deliberately. See the section above.

Equipment, installation and labour cost, which you know better than this site does.

Rebates, tax credits and utility programmes, which vary by state, utility and year.

Sizing and load calculation. This site models running cost, not capacity. A Manual J is not optional and nothing here replaces one.

Anything about your market. Margins, close rates and what customers in your area will actually pay for are outside what public price data can say.

References

  1. U.S. Energy Information Administration. Electricity Data Browser, retail sales and average price by state and sector, monthly. Series accessed through the EIA Open Data API v2.
  2. U.S. Energy Information Administration. Natural Gas Prices, residential price by state, monthly, dollars per thousand cubic feet. Series accessed through the EIA Open Data API v2.
  3. U.S. Energy Information Administration. Short-Term Energy Outlook, heating degree days by census division, prior ten year average series. Accessed through the EIA Open Data API v2.
  4. Air Conditioning Contractors of America. Manual J: Residential Load Calculation, the standard method for sizing residential heating and cooling equipment.
  5. ASHRAE Cold Climate Conference 2023 paper on heat pump oversizing and seasonal efficiency, cited by the Indiana homeowner in support of deliberate oversizing for a non cold climate unit.
  6. Air-Conditioning, Heating, and Refrigeration Institute. AHRI Standard 210/240-2023: Performance Rating of Unitary Air-Conditioning and Air-Source Heat Pump Equipment. This standard defines the M1 test procedure and the HSPF2 metric.
  7. Mendon, V., Keene, K., Rosenberg, S., Rotondo, J. A., Nwe, K., Young, J., Wind, W., and Goetzler, B. (2025). Performance Results from DOE Cold Climate Heat Pump Challenge Field Validation. PNNL-37127. Pacific Northwest National Laboratory, prepared for the U.S. Department of Energy under Contract DE-AC05-76RL01830. January 2025.
  8. Winkler, J. and Ramaraj, S. (2023). Field Validation of Air-Source Heat Pumps for Cold Climates. NREL/TP-5500-84745. National Renewable Energy Laboratory. May 2023.

Related reading

Check a specific state

All four fuels, the current margin, and the date the prices were pulled.

Open the state index